JH Media Tips for Show Jumping

Media Relations Tips for Equestrian Show Jumping

Equestrian Sport or Equestrian Industry?

Posted by Jayne Huddleston on October 9, 2008

Most sports have a corresponding industry. In equestrian sport, the related industry may be more closely intertwined with the sport than are most other sports with an industry. However the intricacies of the inner workings of the equestrian sport/horse industry relationship is not understood by the media and their readers/viewers. Still, I often hear the word “industry” used in place of “sport” by athletes, officials and administrators of the sport.

 

Professional sports, like hockey, also have an entire industry built around the game. People make their living in coaching, equipment and other related products and services. Buildings are required ranging from community rinks to large public arenas. NHL franchises, and even minor league teams, are owned by investors. Yet, you wouldn’t hear a hockey player say, in an interview after a Stanley Cup win, “It’s great for the industry”. We do hear equestrians say it. Recently, the national governing body of equestrian sport responded publicly to a newspaper’s criticism of one of their top athletes. They extolled the great support he has in the “industry”.

 

In equestrian sport, these two words are frequently swapped inappropriately. Sports reporters don’t cover industry. It’s just another of the many ways that equestrian terminology is confusing to the audience that the equestrian community needs to reach.

3 Responses to “Equestrian Sport or Equestrian Industry?”

  1. This is very interesting- I’ve never considered the use of sport vs industry
    Cheers
    Chrissie

    Christine Johnson
    NCAS EFA Level 2 Coach & Coach Educator
    Ph 0412 405079
    Website http://www.teamj.com.au

  2. equineman said

    Jayne,

    How true with the sport and it’s industry. Sometimes we dont understand how many other “feeds” we support just by our being there.

    Great post and thought provoking.

    Ron Petracek
    http://www.Ginormous Horse Network

  3. Kim Tudor said

    Jayne … an excellent point, well made. Healthy “sport” = thriving “industry”, not necessarily the other way around. I’ll remember your advice. Thanks,

    Kim Tudor

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