If you are organizing a special event or you are in a position that might put you in the public eye, don’t wait until you are making news to plan for it.
If you are an up-and-coming athlete, now is the time to learn to skills to be a good interview. Don’t learn it from your coach. Many experienced athletes and coaches have a lot of experience doing interviews, but have formed some bad habits along the way.
For those who organize events, think of the media in everything you do from the outset. When naming your event or individual competitions within it, think about how media-friendly they are. Do they give the right impression? Are they easy to understand? Does it require an explanation, as to what it is, or is it self-explanatory? Will the sponsor portion of the name be used by the media or is it easy to drop?
When you design the layout of your grounds, think of the media’s needs then. It will be too late once it is built.
When you plan your schedule, think of the media. Will your schedule suit their deadlines and work schedule?
