Whether you are an individual, an organization or a special event seeking publicity and exposure, it is vital that you be armed with an arsenal of facts and figures and background information.
Journalists are in the information business. Therefore, so are those of us who provide them with potential stories. It is surprising how many representatives of organizations and events can’t cite vital facts and statistics about their own organization. It is equally surprising how many athletes don’t know important statistics about their own career.
It is not enough to simply feel knowledgeable about the your sport. Facts and figures and statistics must be accurate, up-to-date and easy to understand. This takes on-going research.
A sport, an organization or any other group can easily lose credibility to the extent that it undermines and deters media coverage, if they develop a reputation for inaccurate facts. A lack of a good, credible information source will have the same effect.
Good journalists take their credibility seriously. Their subjects should do the same when providing them with information. If you cause a journalist to lose his or her credibility, they will not be anxious to cover you again. If you give them interesting facts that make a good story, they’ll probably come back for more.
